That’s why we chose data storytelling tools as the starting point for introducing AI to the Attest platform. 

Introducing Storytelling with AI

We’ve been working on a bunch of new AI features that will support you throughout your analysis and data storytelling work. 

AI-generated Boards

Get to know your data with a quick start Board. AI will identify key findings and create a Board with charts and findings. This is the quickest way to get to know your high-level data before you dig in further. 

Even better, it kicks-off your data story. Add more insights as you go and play around with structuring your findings into a cohesive story. 

Automated qualitative summaries

This was one of our first AI storytelling features, and our customers tell us it provides a ton of value. Instantly summarise your survey’s qualitative responses and avoid the time-consuming task of going through open-ended and video responses.

 Enhanced quantitative analysis

When you’re further into analysis and have questions about specific demographics, our quant analysis will surface findings that might be hard to find otherwise. We are excited about the potential of AI to analyse data splits and have more to come on this soon!

Chart title and caption suggestions

Finally, you have your findings in a Board but need to turn these into insights. Our AI will suggest chart titles and captions to contextualise the findings for your stakeholders. You can then layer on recommendations specific to your business context and get the Board into your stakeholder’s hands. 

Our intention with the addition of these AI features is to solidify and streamline the usefulness of our analysis offering. Customers already love the way we designed tools like segments, crosstabs and charts to be as intuitive as possible. Layering AI onto these makes them even quicker to use and frees you up to focus on the strategic tasks not in the realm of AI’s capabilities. 

We have lots more to come on this soon – book a demo to learn more.

The post Smarter analysis and stronger stories, with AI at Attest appeared first on Attest.

Do you believe any of it? We wouldn’t blame you if you didn’t.

As well as working on our own suite of features and tools to improve your research process – more to come from us on that! – we want to set out our stall for AI in consumer research. 

This is how we’re approaching AI internally and externally, to give you an understanding of where we’re coming from, and where you can expect to see us go.

Why research needs a different standard for AI

Here’s why an all-guns-blazing approach to AI isn’t right for consumer research: you make winning or losing decisions based on your research outputs. 

There are definitely some huge developments in AI that we are excited to explore – synthetic audiences, for example. But because of those winning or losing decisions you make with your insights, a little caution around things like this isn’t a bad thing.

And so, more than ever, you need to know you’re making the right decisions – you need trust in the insights you’re looking at.

AI – when it’s poorly applied – can be misleading, inaccurate and can overlook crucial nuances in research outputs. Not to mention hallucinating and just plain making stuff up.

And that’s just not good enough.

Our principles for AI at Attest

Alright, so what does this actually mean when we apply it to our platform? How will Attest’s customers feel the benefit of a different standard for AI in consumer research?

Here’s how.

We won’t be building AI features because it’s possible – we’ll do it because it’s considered, tested and proven to be valuable to you. And we’ll do it in a way that maintains the human element of good consumer research. 

We’ve created a set of principles to help us create AI tools that genuinely add value, while instilling trust:

Human-centered design

We prioritise human well-being and autonomy in AI development, focusing on inclusivity, fairness, and responsiveness to user needs.

Transparency and explainability

We are committed to transparency in AI development. We provide comprehensive information and we ensure users can easily identify when they are interacting with AI systems.

Privacy and data governance

Our AI developments are centred on robust data protection and ethical data handling, focusing on implementing strong security measures and respecting user privacy.

Safety and security

We maintain a comprehensive security approach focused on secure infrastructure, proactive threat assessment and continuous system monitoring.

Scientific integrity and excellence

We design AI systems with a primary focus on performance and functionality, while maintaining high standards of data quality and methodological precision.

Accountability and responsible development

We are committed to regulatory compliance and responsible AI lifecycle planning, ensuring that human accountability remains central to technological advancement.

By making sure we adhere to these principles when thinking about AI, we know we’ll be able to offer you AI features you can trust, and that elevates your consumer research. 

How we build trustworthy AI

Attest’s Data Science team has dedicated itself to building, testing and refining models that have trust at their core. ‘Garbage in, garbage out’ is the adage they use to instill and maintain a high standard of quality for the data they work with, and that is translated to the Attest features you use.

We place a high importance on testing everything. All features go through several rigorous rounds of quality testing by the Product, Engineering and Customer teams, to make sure we trust the outputs. 

If we have any doubts about the quality of outputs, we simply won’t release the feature until we’ve adjusted our models to eliminate any doubt.

What Attest customers can expect

In the next few months we’re releasing features that bring AI into researchers’ day-to-day projects. 

These features will initially focus on the analysis and storytelling side of research: helping you get to your insights faster and to more effectively tell a compelling story with your results.

For example, we’re integrating AI into key moments of the analysis journey. From kicking off your analysis with some key findings and charts identified by AI, to getting summaries of your qualitative data, AI will assist you with some of the more time consuming analysis tasks and hopefully make your life a little bit easier. 

Looking further ahead, we will continue to integrate AI into the entire platform including survey design support, additional data quality checks and more granular data analysis. We see a path forward where AI can be your assistant throughout the research cycle, freeing you up to be a strategic partner to stakeholders across your organisation.

AI that’s thoughtful, tested, and built for trust

It’s all about trust. 

We’re passionate about maintaining a high quality of research here at Attest, and we’re not willing to compromise on that. 

This is why our considered, tested and built-for-trust approach is the right one for us – and for you! 

We know that you still need quality from your consumer research, and while we know that the pace of change that AI has triggered is unavoidable, our promise to you is that we’ll make sure you can continue trusting Attest for quality consumer insights. 

The post Not just faster, better: Attest’s approach to AI in consumer research appeared first on Attest.

🧠 AI is hot – but trust and use cases matter

There’s no two ways about it – AI is dominating the conversation. But there’s growing skepticism around concepts like synthetic audiences. Being able to boost an audience by inferring new respondents was better received. There’s also a buzz around AI-moderated qual tools and persona-based AI agents, but trust and data accuracy remain critical factors in adoption.

Consumer Adoption of AI Report

How are consumers using AI in 2025? Learn how technology is reshaping the consumer experience.

Download now!

📉 Data quality is in crisis

Bots are gaming the system. 3% of devices are responsible for a whopping 19% of survey responses! Quality is the number-one concern for in-house researchers, whether you’re surveying your own audience or using an external panel.

🔒 Privacy is paramount

Customers are ever more wary of their data being used to train AI models. Compliance and communication are key to staying ahead of the curve. For larger companies, navigating internal controls on this is also key

🧩 Manual analysis is a bottleneck

Despite the self-serve boom, teams are frustrated with the lack of automation in analysis.

Bottom line

Researchers are hungry for better tools, cleaner data, and real AI value—not hype.

The post Four key takeaways from IIEX North America appeared first on Attest.

Taking a Hybrid audience approach to research, with our powerful new own-audience capabilities, means you can choose to run a survey with your current customers, future consumers or both together for a whole-market view. 

Why take a Hybrid approach? 

There’s a bunch of reasons a Hybrid platform is beneficial to anyone carrying out consumer research: 

1. Fewer tools to manage – From chatting with our customers, we understand that whether you’re a brand manager, marketer or research and insights manager, you’re likely doing ad hoc customer research to complement your consumer insights. but generally with tools that are clunky and require a bunch of manual effort.
2. Choose the right audience at the right time – The flexibility in audience types can transform your market research. Rather than going straight to the consumer every time, Attest gives you the flexibility to choose the right audience for your context. 
3. Get a truly representative view of the market – have you ever presented your data and been asked if it truly represents the market? Now, your answer can be a simple ‘yes’. By including customers and future consumers in the same surveys, you can identify the opportunities for growth that let you maintain your customer base while reaching new consumers. 

Attest’s Hybrid audience platform is ideal for the essential consumer research use cases:

• Creative testing for marketing campaigns – Pinpoint how marketing campaigns move the needle for brand awareness and market share – and optimize ad spend with agile pulse checks.
• Concept testing new products – Derisk product launches by assessing how they’ll land with current and target customers.
• Category insights for new and legacy product categories – Spot new ways to boost expansion while keeping current customers on side.
• Brand perception analysis to layer onto your brand tracking – Make brand choices that attract new buyers and maintain current customers’ perception.
• Behavioural insights – so you can understand your customers throughout their lifecycle

Is this just another research decision I need to make? 

We get it, with every customisation and promise of flexibility, there’s another choice you have to make. But with our Hybrid capabilities, we’ve seen our users intuit exactly who they want to reach and why. 

In the past, the limitation has been the tools they have available. So why would you choose one audience type over another? 

Here are some key reasons: 

Panel audience research is great when you need:

• A fast turnaround
• Access to new consumers in new markets
• To make fewer asks of your customers
• Insights without customer bias 

Tap into your own audience database when you need:

• Input from your most loyal customer groups
• To manage research costs
• Feedback on an existing offering or experience
• To reach a niche audience that isn’t possible with panel

Include both audiences in your research, either concurrently or over time, when you need:

• Insights for high profile, strategic decisions
• A whole view of the market 
• To clarify learnings from an earlier survey
• Identify where the gaps are between your current and future customers  

How Hybrid research works

1. Choose who to include in your survey – just panel audiences, your own audience or both together.
2. Design custom research to meet your needs – whether you want to survey your customers across multiple markets or run monadic studies, the whole Attest platform works for all audience types. Our research team is always on hand to advise on research design. 
3. We have the essentials for own-audience surveys covered – add your logo, track responses with respondent IDs, and share the survey link wherever you communicate with your customers.
4. In-depth insights and instant analysis – Attest’s AI and data storytelling tools make it incredibly easy to find key insights in your data, no matter who your audience is. For a deeper look at your customers, import your bespoke demographic data so you can create segments and split your data to suit your internal customer understanding. 
5. Compare your customers and future consumers side by side – Best of all, you can instantly see how your own audience and panel respondents compare using crosstabs and automated statistical significance. There’s no need to wonder if your new campaign or brand is resonating across the board, when you can easily visualise it. 

See Hybrid research in action

Would you like to see how our hybrid audience approach could work for you? 

Book a demo

The post Introducing: Hybrid audience research with Attest appeared first on Attest.

Read on to see how Boards transforms the Attest Results Dashboard from an analysis tool to data storytelling hub.  

Why Boards?

When designing Boards we had two main problems in mind:

Data storytelling is not a linear process

We have some powerful analysis tools like segments, crosstabs and automated statistical significance but it was challenging to keep track of what you were figuring out and it was time consuming to go back and recreate a view of your data. 

Now you can save insights as you work. Use Boards as a dynamic workspace to figure out which insights are important and easily keep them up to date using new filters and splits. 

Getting the right data into the right people’s hands

We know that some people love a slide deck but what about those who want to dig into the data for themselves? Giving your stakeholders full access to dashboards isn’t always feasible as you want to guarantee they come to high quality conclusions about what the data is saying. 

Boards offer a perfect balance between the curated view of a deck and the ability to explore data in a full dashboard.

How Boards work

1. Save charts as you work – either in the dashboard or in the Board itself. They are designed to be flexible so you can save charts however you work. 
2. Add as many insights as you like and figure out which ones to keep, delete and update later. Boards are designed to be intuitive – reorder charts and text boxes with drag and drop, update filters and splits as needed and change chart type as you work. 
3. Once you’re happy with your story, export images to include in a PPT or make your Board public to give your stakeholders an interactive view of the story. 

We are excited for you to get in and play around with Boards so you can see for yourself how they save valuable time and support you in formulating an impactful narrative for your story. 

Get started today by logging in or sign up for our customer learning session on 5 February to learn more about how to use Boards alongside our whole storytelling suite. 

Learn about data storytelling at Attest

Storytelling at Attest just got better! Join us on 5 Feb to hear about crafting your data stories with our latest features.

Sign up now

The post Data storytelling at Attest: Introducing Boards appeared first on Attest.

Founding CEO Jeremy King will remain on the board, staying close to the business to ensure continuity and support in Attest’s growth. 

Todd Latham, CEO at Attest, said: 

“Good research is transformative – I’ve seen that first-hand. It empowers consumer-facing businesses to innovate, build loyalty and make confident decisions grounded in reliable data. I’m committed to expanding Attest’s proven capabilities while maintaining the integrity and agility that clients rely on.”

“As a company, Attest has a fantastic culture. I’ll be working closely with the team to help build their careers in an environment that is humble, collaborative and empowering. This will be key in developing the wonderful team we have today and attracting incredible new talent as we grow.”

With Todd’s leadership, Attest is focused on delivering best-in-class insights to the world’s most exciting consumer brands. This year’s innovations – like multi-market research, monadic testing and advanced reporting – have already attracted global brands like Netflix, Uniqlo and Huel. 

Into 2025 and beyond, we’re committed to equipping researchers with the innovations they need to gather insights they can trust, underpinned by our constant dedication to integrity, data quality and research excellence through our industry-leading Customer Research Team. 

As we solidify our reputation as a leading consumer research platform, Attest is primed to become the go-to insights provider for enterprise businesses in the UK and the US. 

Watch this space – there’s a lot more to come!

The post Meet Attest’s new CEO Todd Latham  appeared first on Attest.

Here’s Attest CEO and Founder Jeremy King on why we’re so excited about offering you qual insights with Video Responses… 

‘We’re so happy to launch Video Responses in the Attest platform! We’ve been working hard on this behind the scenes for a while so we can’t wait for brands to start getting their qualitative responses back.

As consumer behaviors and preferences continue to evolve at lightning speed, it’s products like Video Responses that will help brands win more based on decisions made with a deeper understanding of their customers.

Our hope is that Video Responses will become a vital part of how brands use Attest, so that they can easily run reliable qual and quant research side by side.’

Keen to learn more about Video Responses and Crosstabs? Sign up to the webinar below…

📽️ Learn how to make better decisions with even deeper insights

Join our Product and Customer Research teams as they take you through two game-changing new features to help you uncover deeper insights with Attest

Register now!

The post Product webinar: Get more from your insights with Video Responses and Crosstabs appeared first on Attest.

Until now!!

That’s because we’ve just launched Video Responses – your new way to run reliable qualitative video interview research in the US and UK, all without the time and cost of other methods. 

Why are we launching Video Responses?

We know that many qualitative market research methods can be expensive, time consuming and slow to analyze. So to make sure you have access to qual research you can rely on, without the cost, hassle and time, we’ve launched Video Responses.

What are Video Responses?

At Attest, we make it fast and simple to run reliable research to your target customers, whatever your research method. 

So we’ve applied that same approach to qual research with Video Responses. This is to make sure you can get all the best bits of qual (discovering new ideas, bolstering your quant data with verbatim feedback, deeper understanding of what makes your customers tick) without the bad bits (time, money and effort).

Video Responses is our way to bring you qualitative research you can rely on, in a way that you and your business can digest. 

Now you can get responses from your target customers in the US and UK that they record when they’re ready to. And you can analyze the feedback in the Attest platform, alongside all of your awesome quant research.

What makes Video Responses from Attest so great?

It’s easy 

In our mission to make it ridiculously easy to get good consumer insights, our platform lets you set up your survey, and gather and analyze your results—from straightforward NPS surveys to in-depth trackers and qualitative video studies—in one easy-to-use place.

It’s fast

You’ll be able to discover key themes from your Video Responses quickly too, with our automated transcriptions. And for an even deeper dive you can download your videos to share with your organization. 

It’s reliable and robust

We use our robust and representative audience panel methodology to gather your Video Responses. One of the brilliant things about our audience approach is that it means you get your responses back faster than many other methods and providers, while maintaining reliability and being truly representative of your ideal customers.

And this is also true for Video Responses! You can get high-quality verbatim feedback from your target audience in hours and days with Attest, not weeks and months.

Here’s Attest CEO and Founder Jeremy King on why we’re so excited about offering you qual insights with Video Responses… 

We’re so happy to launch Video Responses in the Attest platform! We’ve been working hard on this behind the scenes for a while so we can’t wait for brands to start getting their qualitative responses back.

As consumer behaviors and preferences continue to evolve at lightning speed, it’s products like Video Responses that will help brands win more based on decisions made with a deeper understanding of their customers.

Our hope is that Video Responses will become a vital part of how brands use Attest, so that they can easily run reliable qual and quant research side by side.

Jeremy King, CEO and Founder of Attest

How do I get my Video Responses?

If you’re an Attest customer you can simply add a Video Response question in your survey editor. Learn more about using Video Responses with Attest, and how to craft the perfect qualitative video study.

How qual insights helped this ace a big pitch

Video Responses helped Barrows understand glasses wearers’ pain points and wow a prospective client.

Read how they did it

The post Introducing… Qual research made easy with Attest! appeared first on Attest.

This latest round will help further accelerate Attest’s already rapid expansion in both Europe and North America, as well as the company’s mission to make high quality research simple, fast and powerful for everyone on a continuous basis. 

The intuitive SaaS platform aims to make checking ideas and actions with target consumers as second-nature as checking the time, so every business decision can be grounded in data. Using Attest’s unique technology, surveys can be created and distributed to target consumers in as little as 90 seconds and results are significantly higher-quality, more reliable, representative, and delivered faster than ever possible before. This self-serve technology is supported by Attest’s in-house team of research experts, leading to trustworthy data that brands can rely on.

Attest’s Founder and CEO Jeremy King says: “This latest funding round and our exponential growth in the last 12 months reflects the importance of what we do here at Attest, and the value that we bring to brands. During one of the fastest-evolving and most uncertain times, we have provided clarity and confidence for our clients, empowering them to make informed decisions with consumer data, to help organisations of all sizes survive and thrive during a pandemic.

“Complex, unreliable or quick-and-dirty data sources, as well as slow and expensive research agencies, no longer have to be the norm. By removing the difficulty of directly interacting with target consumers – the groups that businesses need to know the most, but can naturally reach the least -brands can access the most important inputs and data on a continuous basis, and get insight when they need it, wherever they need it. 

“We’re thrilled at all the possibilities that this latest funding round unlocks. The consumer voice will remain the most important voice for businesses, and that’s why we are all so excited to be able to boost more and more brands in more markets.”

Attest’s latest funding round includes leading global venture capital firm NEA and several other undisclosed large investors. Silicon Valley giant NEA, with more than 250 portfolio company IPOs among the firm’s nearly 700 successful exits, has now invested across multiple Attest funding rounds. NEA has backed seminal SaaS, data analytics and consumer-centric businesses throughout its 43-year history including Salesforce, Tableau Software, Duolingo, Elastic, Groupon and Robinhood. 

Colin Bryant, Partner, NEA says: “Today’s investment underscores our commitment to Attest and our belief in their stellar team and innovative technology, which is revolutionising access to high quality consumer insights for brands around the world at such an exciting scale. 

“In the current climate, the need to tap into consumer behavior has never been higher, and we’ve seen how Attest has facilitated growth for brands across the pandemic. We foresee the demand for consumer data only getting stronger.”

Attest’s head count has increased from 70 employees in early 2020 to over 140 today, spread across the company’s London and New York offices. Ambitious growth plans will see that number reach 200-250+ in the next 12 months.

Attest’s consumer reach has also increased, with brands now able to access more than 110 million people in 49 countries. Via Attest, this power is now open to any user, in any B2C company.  

-ENDS-

For Press enquiries and interview requests with Jeremy King, please contact: press@askattest.com

The post Attest raises $60 million Series B to empower brands with continuous consumer insights appeared first on Attest.

Loree has over 25 years of experience in sales and business development and joins from wholesale and virtual showroom platform JOOR where she was VP North America Sales. Previous to this, she has led sales efforts at companies including Smartly.io, PebblePost, WGSN and Yesimo. 

Based in Attest’s New York offices, Loree will be responsible for disrupting the decades-old market research industry in the US, putting speed and ease at the heart of how brands uncover opportunity with consumer data. In her day-to-day role, she will lead on driving sales strategy and GTM in the US and scaling Attest’s New York-based teams to support ongoing growth. Attest works with a host of the world’s biggest brands including Microsoft, Walgreens/Boots, Organic Valley, and more.

Jeremy King, CEO & Founder of Attest, says: “In a short period of time, Attest’s SaaS platform has helped to fundamentally change the market research industry in Europe. The North American market is also poised for similar disruption and Loree joins us at the perfect moment as Attest has experienced significant growth and expansion within the US market in the last year. She brings a wealth of skills, leadership and expertise which can help us achieve our next stage of business development across America. We’re all very excited to welcome Loree to Attest.”

The post Attest appoints Loree Lash-Valencia as VP Sales North America appeared first on Attest.